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P&O Cruises - Carnival Australia

About the Project

Brief:
To create a merchandise range for P&O cruises brand that would be used by travel agencies.

Strategy:
We selected several promotional products that reflect the P&O brand values: Fun and friendly, offering an experience for all budgets.
The range included: beach towel, sunscreen, luggage tag, lens cloth, pen, cap, polo shirt and backpack.

All products were well received by travel agents, created more brand awareness and increase in bookings.

Sydney University

About the Project

Brief:
To create uniform range for one of the University departments.

Strategy:
We used bright colour polo’s, in the same colour schemes as the University logo. The choice of the colour range helped to reinforce the University’s brand and made it really stand out in the crowd. The success of this campaign led to us creating full range of merchandise for the department.

Sky Racing

About the Project

Brief:
To give the call centre staff a greater insight into the Sky Racing platform and build awareness and sales of their Sky Racing plus package.

Strategy:
Impero team created colorful range of products that were be used in the call center. Mouse mat with all details of the current promotion, made it easy to provide information when making calls. The package included sticky notes, pens and a Racing Carnival cap, that all staff wore during the promotion. Sky Racing was pleased with the promotion and the increase in sales that accompanied it.

Australia Post

About the Project

Brief:
Find a Christmas gift for all retail Australia Post outlets from Head office. It needed to be unisex and have a high perceived value.

Strategy:
We presented several ideas and the watch was a decided upon. The watch had a high perceive value, came with 5 years warranty.

The response was overwhelming positive.

City Tattersall’s Club

About the Project

Brief:
Provide a gift for club members on their birthday.

Strategy:
As we had supplied birthday gifts for members in the past, we had knowledge of the target market. Previously members had received: A clock, pen and bottle opener. The selected gift this time was a set of wine glasses presented in a gift box. The gift was personally given to the member on the day of their birthday along with a bottle of wine to accompany it. The perfect way to celebrate a birthday and reinforced the positive relationship the member had with the club.

WHAT OUR CLIENTS SAY ABOUT US:

  • I have utilised the services on Oksana and her staff at Impero for the past sixteen years. I have always found Impero to be reliable, dependable and affordable. Oksana and her staff have supplied all manner of marketing materials to a number of businesses I have been involved with, from corporate clothing to tool bags for apprentices to knick knacks and gadgets for conferences, promotions and campaigns.

    U&E NSW Utilities & Electrotechnology
    U&E NSW Utilities & Electrotechnology
  • We have chosen Impero for several years to provide us with outstanding merchandise for our annual AREC conference. They have a wide variety of products and can always find the right product at the right price. Their customer service is fantastic and always exceeds our expectations. They really understand our brand values and company image and consistently deliver the highest levels of service and products.

    Mc Grath
    Mc Grath
  • Being a busy Comm's and Design unit, we have found it much more useful and time efficient to have Oksana and Impero look after our needs in this area as it is her specialty. Whilst I could quite likely source our necessary merchandise and clothing requirements from different distributors, it would take me an enormous amount of time and effort, sending the overall cost of the project through the roof. I have found it saves money overall to use an expert in the area such as Oksana to look after these things for me. It's more time efficient plus she has established relationships in the industry which helps keep overall costs lower. I have found Oksana to be direct, decisive and a great operator, making my job of ordering merchandise and corporate clothing easy!

    Brien Holden Vision Institute
    Brien Holden Vision Institute
  • Creative, quality and true customer service are words I use to describe Impero.  At Adshel, we've been using their products for everything from sales promotions, corporate gifts and national conferences and in every instance they have delivered more than the goods!

    Adshel
    Adshel
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