Follow these 10 tips to inspire creativity instead of the cheque book to get the word out about your business.
1. Define your unique selling proposition.
Use this in everything that you do. Let your customers know what you do and how it is unique to your business. Make sure your clients know what it is that you do that is unique to you and your business.
2. Create joint ventures with other businesses that complement yours.
3. Stress the benefits of what you do not the product or service. Think of your target market and deliver the most desirable benefit.
4. Become newsworthy! Issue an award or give something away. Conduct a survey and report the results. Write letters to editors often. Become a recognised personality yourself.
5. Communicate with your customers. Call 5 previous customers and find out what they liked and didn't like about their dealings with you, and how you might better serve them in the future.
6. Love what you do and become a model of what you’re selling.
7. Network till the cows come home. Join organizations which your target market might belong to. Everyone knows about 250 people well enough to invite to their wedding or to be in attendance at their funeral. Lesson: Perhaps the person you're speaking with isn't interested in what you offer, but there's a good chance s/he knows someone (or 249 others) who may be.
8. Use attention seeking products - become more visible. For example, always have business cards on hand to distribute. Have a T-shirt personalized with your business logo/name and wear it when you run errands, etc…
9. Speak and educate. Get a great guest speaker to your next meeting. Give a workshop for participants, discuss a particular aspect of your business, or demonstrate what you do. Offer them valuable information, but leave them hungry for more.
And last but not least…
10. 5 a day. Make a list of all the creative ways you can market your business and implement 5 of them per day
Remember, you are limited only by your imagination and your efforts…
|